Sunday, October 30, 2016
Sunday, October 16, 2016
Greed
Author: Maybelline
Date: 1950s
Place of Publication: New York City, New York
At first glance, it’s apparent that this advertisement features
an attractive female with perfect makeup. Her hair is done perfectly, her
eyebrows are arched at the right angle, her eyelashes are even, her skin is
clear, and her earrings are extravagant. The ad itself says to accent your most
important features— your eyes. The female in the ad is very idealistic, and is
someone to be envied.
When you look further, the dash in between the words “EYES”
and “YOUR”, seems to be written in pencil eyeliner. By doing this it adds
another visual aspect of their product. The word “important” is also underlined
to stress the importance of their product and how it can enhance your features.
Another aspect to look at is the color. Color photography
was invented in 1907 and was popularized in 1935, however the ad was made in
1950. Thus signifying that Maybelline consciously decided to keep the
photograph in black and white. The
company did this in order to show off the makeup. If the advertisement is in
black and white, the small details like the color of the model’s hair, eyes,
earrings, lips, etc. can’t get in the way.
This advertisement demonstrates the deadly sin, greed,
because of the small words in the lower right hand corner— “preferred by smart
women the world over”. This add is saying that all women should have Maybelline’s
product. It also says that all “smart women” want this product because of what
it can do for them. The women who are the audience for this ad are
demonstrating greed by trying to look like the best versions of themselves. They
want the best product, and they’ll buy it to better their appearance.
The audience for this ad is both male and
female. Males can be considered the audience because they’d be interested in
this product for their wives. Females, however, are the most apparent audience.
The females must be able to afford these products, and must be able to spend a
lot of money on makeup. I’d therefore assume that these women are fairly
wealthy, or at least well off. These females contain the knowledge of the
importance of makeup and looking good for others because it was published in
the 50s, during a time where “The Good House Wife’s Guide” was followed.
To look at more Maybelline ads and the progression through
time: http://www.dailymail.co.uk/femail/article-3080765/Vintage-make-campaigns-document-evolution-beauty-century-prove-women-today-want-luscious-lips-bright-eyes-did-100-years-ago.html
Sunday, October 2, 2016
What's in a name?
Zully. Some websites say that the origin is unknown, whereas others say it originated in Australia. However, I didn’t receive my name because of the popularity it has with Australia. My dad named me Zully because as a kid, growing up in the Dominican Republic, he used to frequently pass a street with the name, Zully. He was immediately attracted to it and named me after it, or so the story goes. My full name is Zully Lauren Rodriguez. My middle name originated from my mother’s middle name, Lorain.
There were 13 babies
that were born in the United States with the name Zully in 1999 (my birth
year). Some characteristics that come from my name include creativity,
trustworthiness, honesty, beauty, and responsibility. I don’t think that my name defines me,
however, it does differentiate myself from others, especially seeing as my name
is uncommon.
My last name, Rodriguez, comes from my dad. The name
originated in Spain and derives from the name of the father of the initial
bearer. The name Rodriguez combines a personal name with the patronymic suffix
“-ez” and the name Rodrigo which is a Spanish form of Roderick and means
“famous power”.
My mother’s maiden name is Logroño. A much less common last
name than Rodriguez and also a popular place in Spain (where the name
originated). It is much harder to find information regarding that name online.
However, from what my mom told me, the Logroños (her dad’s side of the family),
originated in Spain and then migrated to the Dominican Republic. Logroño is a
very popular place in Spain with an economy heavily reliant on wine. According
to my mom, one day a year, all of the Logroños come together and meet in
Logroño, Spain.
I appreciate both my last name and my mom’s maiden name, but
for different reasons. For one, I’ve been identified with the last name “Rodriguez”
all my life. It’s comfortable and familiar. However, with my mom’s maiden name,
it’s different. I especially like it because I know that name is rare, so when I
do find someone with that last name, I find it incredibly exciting. Both last
names carry different personalities. The “Rodriguez” side is calmer,
hardworking (although, so is the other side), whereas the “Logroño” side is
much more outspoken, opinionated, and they don’t really care what others have
to say about them. It’s fun to see the characteristics of both names not only
in myself but in my siblings. I also catch myself acting more like a “Rodriguez”
when I’m with the “Rodriguez’s” and more like a “Logroño” when I’m with them. Although
Logroño isn’t my last name, it’s fun to be able to identify as both a “Logroño”
and a “Rodriguez”.
When seen as a part of a whole, I can be seen as a really
smart person due to me being in the IB program, or I can be seen as just another
minority. If I’m perceived as solely a minority, people begin to stereotype
which poses as a dilemma. Even if I’m seen as another IB kid, stereotypes will
arise. I think that whenever someone is thought of as being a part of a “group”,
there is always going to be negative connotations or stereotyping.
Citations
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